Cogent is an integrated marketing agency.
We create belief…
Beliefs are the guiding principles behind our behaviour.
To act on something, we need to believe it.
…to change behaviour…
The objective of marketing is to positively influence the behaviour of our audience
Change the belief, change the behaviour
…through a cogent narrative.
As humans, we’re hardwired to seek patterns and meaning to make sense of the world - we’re drawn to narratives. For a narrative to be believable, it must be cogent – clear, persuasive and rooted in evidence.